The Rotari booth, situated in the wine section, stood out among other brands with its exquisite decoration that complemented the Italian theme and aligned with Rotari's brand guidelines. We incorporated elements from the brand book, including the same flowers, along with hanging plants and authentic Italian food such as pasta, basil, and tomatoes.The Rotari experience at the Italy event was a resounding success. The atmosphere exuded delightful Italian vibes, perfectly accompanied by a glass of Rotari wine. The sommeliers of ‘Meisjes van de Wijn’ engaged festival attendees in an interactive tasting, showcasing four distinct Rotari wines and providing insights into their unique flavors. She also offered guidance on proper wine tasting techniques and emphasized the opportunity for attendees to make a purchase.