19 Crimes is a bold and firm winebrand that isn’t afraid to present their brand another way than we’re used to in the world of wines. To present the wines and the lifestyle of 19 Crimes can be quite challenging. That’s why we made this special 1930 style speakeasy bar. To find this bar on a famous festival in Utrecht it was necessary to accidentally meet a girl in a 19 crimes hoodie that hands you a little note. On the note was written that you have to search for a old style twilight lamp to find a hidden bar. Behind this lamp a oldfashioned bar could be find, fully designed with Chesterfield couches, old school coffee tables and vinyl players.
The barcrew is dressed in 19 crimes hoodies and beret caps and serving wine in tumblers instead of wineglasses. creaking vinyl music played in the room and wine cocktails were made. For this project we managed the activation from A to Z: the concept and idea, the design of the room, the outfits, the invitation on the festivalfloor, video, photo and sommeliers.

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