As a conscious company they also care about the environment and wanted to reduce their waste. This is were a new product was born in their portfolio: Piquette D’Amsterdam. A slightly sparkling drink made of the waste of winemaking with only 5% of alcohol. Refreshing, light and perfect for thirsty winelovers. For this product we did a few activations as well, just to make sure dutch people on the beach know this wonderful product.