De Leckere

Unlike the other clients, De Leckere is a beer brewery instead of a wine brand. They are located in Utrecht, NL and the biggest organic brewery of the Netherlands. With a firm and classic branding they already have a strong position in the dutch beer market. With their countrywide availability they are one of Netherlands biggest craft breweries.

With their countrywide availability they are one of Netherlands biggest craft breweries. The Grape Agency is managing their complete marketing executions like: Strategy and campaign design, social media management, e-mail marketing, brand events, content marketing and label design. Some interesting campaigns we made were a collaboration with Utrecht based singer songwriter Terence Goodmann. He wrote a song called ‘Ik voel me Lecker’ and we filmed, exposed and made the beer campaign.

We also organized their own beer festival called Uncovered. With a total of 2.000 guests, the release of their own beer book and inviting 15 other breweries it was quite a special event. We also designed and executed a chess competition in different cafes and restaurants in Utrecht. A nice way to connect beerlovers as well as restaurant owners.

Take a look into our other cases