Schlumberger

Client: Schlumberger sekt & Walraven Sax
Purpose: Brand activation for Schlumberger
Appliance: A special branded sparkling winebar at a multidimensional festival,
Rolling pupitres to sell wine from, branded with Schlumberger,
A comfortable boozy brunch on the easter days,
A media strategy to gain attention including influencers and news platforms,
Designed all the artwork for the activation at the event.
Guests: festival visitors and food/lifestyle influencers at the brunch.

It’s all in the name… Schlumberger could be one of the most used names for wineries ever. From Alsace to California and from Baden Germany to Niederosterreich, Austria. The famous family (if we name them all as a family) is all over the world producing their wines. By far the biggest and most prestigious winery is located in Austria. They’re well known because of their ability to make outstanding sparkling wines. In fact, they exclusively produce sparkling wines.

Total impressions:
- 25.000 visitors at the festival
- over 200.000 by social media on Instagram and TikTok
- 17.500 on the Editorial article
Total amount of corks popped:
- 342 bottles of sparkling joy

Nice to know: We served fruit jam that’s locally produced in Utrecht. This jam is made from fruit that’s declined by supermarkets. To save those fruits from being destroyed or thrown in the garbage, two female chefs are making nice and tasty fruit spreads and marmalade.

Not only was the bar completely branded with Schlumberger, but we also organised a large ‘Easter brunch’ on the first and second day of Easter. With delicious egg dishes, fresh fruits, chocolate surprises, and of course: a lot of bubbles, we welcomed all our guests. Fun fact: The guests arrived an hour before the festival opened. So, in an empty hall of 5000m2, entirely built and ready to receive thousands of people. They enjoyed the royal brunch with buttery croissants and fresh fruit as we poured them all 5 different wines and told them the story behind every different wine.

Besides the guests that booked a ticket for the brunch, we also invited food and lifestyle influencers. They received a free brunch and posted about the brunch a few days in advance. They also reported live on everything that ended up on their plates and in their glasses. To gain extra attention for the brunch and the brand we collaborated with DPG media. We decided to use the most popular local news site in Utrecht ‘Indebuurt’ to promote the event with an editorial article.

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