Torres

Client: Familia Torres & Walraven Sax
Purpose: Creating awareness and attention for the brand
Appliance: Creating the warmest and spectacular welcome visitors ever had at a festival
Guests: Festivalguests

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For the label ‘Celeste’ of the famous Torres family we created a special entrance at a dutch festival. The welcome would be in the style of their labels and the story behind the wines. On their labels you can see a clear starry sky which is a tribute to their vineyards on top of a hill. They called the vineyard ‘reaching for the stars’ which they also want to do with the quality of their wines.

So, for the entrance of this festival we thought about a completely dark room and a starry sky. When the visitors reached the entrance of the festival, they had to walk in trough this starry night which was about 15 by 10 meters. In this room they we’re welcomed by our team of hostesses, dressed in dark night blue dresses, matching the corporate colors of Celeste. At this welcome they poured the guests a glass of Celeste Verdejo and told them the reason about the starry night on the labels of the bottle. On the festival itself we had a nice Celeste bar as well where people could taste the other wines of their portfolio. Also they could win a magnum of their famous Tempranillo by voting on their favorite grape.

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